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That’s exactly what Ian MacDonald, Director of eCommerce for Silver Star Brands has experienced leveraging TurnTo’s Community Q&A. Ian was looking to improve SEO performance, increase website traffic and lift conversion rates. He thought he’d find an answer using customer-generated content, but he already had ratings and reviews. He needed more.

Ian implemented our Community Q&A and proprietary “Checkout Chatter” products which immediately began creating Customer-Generated Content.

Silver Star Brands’ customers can get quick answers to their questions right on the product detail page from fellow customers, staff experts, and the store’s FAQ content from the help center. To maximize the usefulness of this utility, Ian strategically used an “input teaser” on the product page, enabling shoppers to submit their questions without having to scroll.

Additionally, at the time of purchase, Silver Star Brands’ customers are asked the simple question “Why did you choose this?” TurnTo’s Checkout Chatter enables the company to collect short, positive sentiments from customers, equating to more Customer-Generated Content for their sites that is indexable for search engines.

RESULTS
Here are just a few results Silver Star Brands have realized thus far (a link to the full case study is below):

As a “bonus” – this incredible volume of Customer-Generated Content from both Q&A and Checkout Chatter is indexed by search engines, which has greatly improved Silver Star Brands’ SEO.

If you’re looking to lift your conversion rates and increase CGC, click here to schedule a demo today. You can read more about Silver Stars Brands’ success in this case study.

You’ve implemented Facebook “Like,” have a fanpage, post on Twitter, but haven’t seen a real return on using Social Networks?

Register now for TurnTo’s 45 minute Webinar taking place on Wednesday September 22nd at 2:30PM Eastern.  We’ll take a look at how you can increase conversions 2-5X above your baseline by providing your shoppers with a way for them to connect with people they know and other shoppers directly in the shopping cycle.  See why over 50 online stores have implemented TurnTo’s powerful and lightweight Social Commerce Suite.

Simply email bnettle@turnto.com to register and we’ll send details on the upcoming webinar.

We look forward to seeing you at the webinar!

This shows the conversion rate of shoppers who interact with the TurnTo Social Merchandising widget while on one of our partner merchant sites vs the baseline conversion rate for that site.  Each letter here is one store.  We’ve picked the biggest stores from our network, since the data are most robust there (ie not just the ones where the data are most positive).  Full-month for July.

Here is the conversion lift data for the larger sites using TurnTo for the last couple months.  We’re comparing the baseline conversion rate for the site to the conversion rate for shoppers who interacted with the TurnTo system at some point in their shopping path on the site.  The 2-7X lift factors we were seeing in the first couple months of the year are still evident.

These charts compare the conversion rate of shoppers who open the TurnTo widget to that of those who don’t on the largest sites in our network.