Shop.org Merchandising Workshop Recap

Retailers and brands at this year’s Shop.org Merchandising Workshop, which took place in San Diego a couple of weeks ago, left with pages of notes on how to improve conversion, site design, customer engagement and much more.

If you were unable to attend, here are a few of our favorite sessions from the two days:
(These overviews are compliments of Shop.org’s blog posts)

Doug Mack, CEO of One Kings Lane shared his take on ‘5 current trends within the e-commerce space.’  Read the overview of his session.

Sarah Veit Wallis, VP of Global Ecommerce for Bare Escentuals, and Michael Burgess, President of Saks Direct, shared a few of their lessons learned with launching mobile sites and apps.  Read more.

Kate Spade’s Johanna Murphy, VP of e-commerce, and Kristina DiMatteo, Digital Marketing Manager, showed how content and commerce are the same to this New York based brand. Read about their recent campaign here.

In addition, while I was unable to attend Tim Ash’s presentation on ‘Are you committing one of the 5 deadly sins of landing page design?’ I did hear that his ‘sins’ unfortunately resonated with some of the attendees.  Read about it here.

For those not familiar with this event, Shop.org does a great job – not only is it always in a beautiful setting, but they bring together interesting speakers with relevant topics in an environment where one can hear and learn what fellow retailers are doing, learning and experiencing. My calendar is already marked for next year’s Merchandising Workshop, which will be held July 15-17 in Huntington Beach, CA.  Hope to see you there, if not before!